Millennial-Style Learning: Search Intensity, Decision Making, and Information Sharing

• 成果类型: Article
• 署名作者: Carlin, Bruce, I; Jiang, Li; Spiller, Stephen A.
• 署名单位: University of California System; University of California Los Angeles; Carnegie Mellon University
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.2016.2689
• 发表日期: 2018
• 页码: 3313-3330
• 关键词: video; finance; learning; information sharing; distracting advertising

摘要

The growing use of online educational content and related video services has changed the way people access education, share knowledge, and possibly make life decisions. In this paper, we characterize how video content affects individual decision making and willingness to share in the context of a personal financial decision. We find that distracting advertising curtails the time people invest in searching for the best alternative and causes worse decisions. Content geared toward giving better instructions helps to overcome this effect. Such actionable content improves both search quality and financial decisions. However, including such content may decrease sharing unless it is perceived to be sufficiently useful. As such, there is a potential risk to adding actionable content to videos. Our work has important implications for policies guiding financial literacy training, and it also has broader impact for education in the information age.