Co-Opetition and the Firm's Information Environment

• 成果类型: Article
• 署名作者: Bushee, Brian J.; Keusch, Thomas; Kim-Gina, Jessica
• 署名单位: University of Pennsylvania; INSEAD Business School; University of California System; University of California Los Angeles
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.2021.03152
• 发表日期: 2024
• 页码: 6917-6941
• 关键词: technology; co-opetition; Information environment; management forecasts

摘要

Some firms in the technology sector choose to cooperate with competitors (coopetition) in standard setting organizations (SSOs). These SSOs create technology standards that facilitate rapid market penetration of new technologies such as Wi-Fi, Bluetooth, and 4G. Active participation in the standard setting process requires the exchange of proprietary information with competitors. Although the goal of such information sharing is to further a technology or a product market, firms potentially receive an additional benefit from access to competitor and industry information. We examine whether contributing to SSO committees enhances a firm's information set and allows managers to better predict future sales. We find that the centrality of a firm's location within the network of SSO collaborators is positively related to the accuracy of the firm's sales forecasts. This relation is stronger when firms exchange more information with direct competitors and with larger firms, when forecasting is more difficult ex ante, and when firms forecast over longer horizons. Our findings show that collaborating with competitors in the product market provides an important additional benefit of improving the manager's information set.