Revenue Sharing at Music Streaming Platforms

• 成果类型: Article; Early Access
• 署名作者: Bergantinos, Gustavo; Moreno-Ternero, Juan D.
• 署名单位: Universidade de Vigo; Universidad Pablo de Olavide
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.2023.03830
• 发表日期: 2025
• 关键词: streaming; revenue allocation; axioms; incentives; pro rata; user centric

摘要

We study the problem of sharing the revenues raised from subscriptions to music streaming platforms among content providers. We provide direct, axiomatic, and game theoretical foundations for two focal (and somewhat polar) methods widely used in practice: pro rata and user centric. The former rewards artists proportionally to their number of total streams. With the latter, each user's subscription fee is proportionally divided among artists streamed by that user. We also provide foundations for two families of methods addressing the rising concern in the music industry to explore new streaming models that better align the interests of artists, fans, and streaming services. One of the families offers a natural compromise between the pro rata and user-centric methods. The other family generalizes user-centric method while capturing various formalizations of incentives for artists and users.