Multiattribute preference analysis with performance targets
成果类型：
Article
署名作者：
Bordley, RF; Kirkwood, CW
署名单位：
General Motors; Arizona State University; Arizona State University-Tempe
刊物名称：
OPERATIONS RESEARCH
ISSN/ISSBN：
0030-364X
DOI：
10.1287/opre.1030.0093
发表日期：
2004
页码：
823-835
关键词：
摘要：
This paper develops an approach based on performance targets to assess a preference function for a multiobjective decision under uncertainty. This approach yields preference functions that are strategically equivalent to conventional multiattribute utility functions, but the target-oriented approach is more natural for some classes of decisions. In some situations, the target-oriented preference conditions are analogous to reliability theory conditions for series or parallel failure modes in a system. In such cases, reinterpreting the conditions using reliability concepts can be useful in assessing the preference function. The target-oriented approach is also a generalization of common forms of goal programming. The approach has particular applicability for resource allocation decisions where the outcome of the decision is significantly determined by the actions of other stakeholders to the decision, such as new product development or decision making in a controversial regulated environment.