Joint pricing-production decisions in supply chains of complementary products with uncertain demand
成果类型：
Article
署名作者：
Wang, Yunzeng
署名单位：
University of Texas System; University of Texas Dallas
刊物名称：
OPERATIONS RESEARCH
ISSN/ISSBN：
0030-364X
DOI：
10.1287/opre.1060.0326
发表日期：
2006
页码：
1110-1127
关键词：
摘要：
Consider n manufacturers, each producing a different product and selling it to a market, either directly or through a common retailer. The n products are perfectly complementary in the sense that they are always sold and consumed jointly or in sets of one unit of each. Demand for the products during a selling season is both price sensitive and uncertain. Each of the n manufacturers faces the problem of choosing a production quantity and a selling price for his product. Two settings are considered, regarding the decision sequence of the n manufacturers: They are either simultaneous or sequential. The retailer, when present, employs a consignment-sales contract with revenue sharing to bind her relationship with the manufacturers and to extract profit for herself. Using a multiplicative demand model in this paper, we fully characterize individual firms' decisions in equilibria, under each of the two game settings, and derive closed-form performance measures, both for the channel and for individual channel members. These closed-form solutions allow us to explore the effects of channel structure and parameters on firms' decisions and performance that lead to conclusions of managerial interest.