Key Factors in the Market for Remanufactured Products

• 成果类型: Article
• 署名作者: Subramanian, Ravi; Subramanyam, Ramanath
• 署名单位: University System of Georgia; Georgia Institute of Technology; University of Illinois System; University of Illinois Urbana-Champaign
• 刊物名称: M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1523-4614
• DOI: 10.1287/msom.1110.0368
• 发表日期: 2012
• 页码: 315-326
• 关键词: environmental operations; Empirical Research; closed-loop supply chains; remanufacturing; seller reputation; ebay; OM-Marketing Interface; OM-information systems interface

摘要

Measures to extend the economic lives of products-such as remanufacturing carried out by closed-loop supply chains-are receiving increased attention because of various economic and regulatory factors. In this paper, we examine drivers of price differentials between new and remanufactured products using data on purchases made on eBay. Our analysis shows that seller reputation significantly explains the price differentials between new and remanufactured products. We also find that products remanufactured by original equipment manufacturers or their authorized factories are purchased at relatively higher prices than products remanufactured by third parties. However, in the presence of these reputation signals (seller reputation and remanufacturer identity), we find that stronger warranties are not significantly associated with higher prices paid for remanufactured products. Our work contributes to the closed-loop supply chain research stream in operations management by empirically examining market factors that have not been studied before.