Innovative Online Platforms: Research Opportunities

• 成果类型: Article
• 署名作者: Chen, Ying-Ju; Dai, Tinglong; Korpeoglu, C. Gizem; Korpeoglu, Ersin; Sahin, Ozge; Tang, Christopher S.; Xiao, Shihong
• 署名单位: Hong Kong University of Science & Technology; Johns Hopkins University; Ihsan Dogramaci Bilkent University; University of London; University College London; University of California System; University of California Los Angeles
• 刊物名称: M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1523-4614
• DOI: 10.1287/msom.2018.0757
• 发表日期: 2020
• 页码: 430-445
• 关键词: online platforms; innovative operations; operations management

摘要

Economic growth in many countries is increasingly driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. This study discusses strategic and operational issues arising from five types of online platforms (resource sharing, matching, crowdsourcing, review, and crowdfunding) and presents some research opportunities for operations management scholars to explore.