JD.com: Transaction-Level Data for the 2020 MSOM Data Driven Research Challenge

• 成果类型: Article
• 署名作者: Shen, Max; Tang, Christopher S.; Wu, Di; Yuan, Rong; Zhou, Wei
• 署名单位: University of California System; University of California Berkeley; University of California System; University of California Los Angeles
• 刊物名称: M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1523-4614
• DOI: 10.1287/msom.2020.0900
• 发表日期: 2024
• 关键词: E-commerce; transactional data; MSOM society; data-driven research

摘要

To support the 2020 MSOM Data Driven Research Challenge, JD.com, China's largest retailer, offers transaction-level data to MSOM members for conducting data-driven research. This article describes the transactional data associated with over 2.5 million customers (457,298 made purchases) and 31,868 stock keeping units (SKUs) over the month of March in 2018. We also present potential research questions suggested JD.com. Researchers are welcome to develop econometric models or data-driven models using this database to address some of the suggested questions or examine their own research questions.