Manufacturing & Service Operations Management

• 成果类型: Article
• 署名作者: Taylor, Terry A.
• 署名单位: University of California System; University of California Berkeley
• 刊物名称: M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1523-4614
• DOI: 10.1287/msom.2021.0545
• 发表日期: 2024
• 页码: 1945-1961
• 关键词: Service Operations; ride-hailing

摘要

Problem definition: Ride-hailing platforms offering shared rides devote effort to reducing the trip-lengthening detours that accommodate fellow customers' divergent transportation needs. By reducing shared-ride delay, improving shared-ride efficiency has the twin benefits of making shared rides more attractive to customers and increasing the number of customers a driver can serve per unit time. Methodology/results: We analytically model a ride-hailing platform that can offer individual rides and shared rides. We establish results that are counter to naive intuition: greater customer sensitivity to sharedride delay and greater labor cost can reduce the value of improving shared-ride efficiency, and an increase in shared-ride efficiency can prompt a platform to add individual-ride service. We show that when network effects are small, increasing shared-ride efficiency pushes wages to extremes: if the current wage is high (low), increasing shared-ride efficiency pushes the wage higher (lower). We provide a sharp characterization of whether shared-ride efficiency and labor supply are complements or substitutes. We provide simple conditions under which increasing shared-ride efficiency reduces (alternatively, increases) labor welfare. We provide evidence that increasing shared-ride efficiency increases consumer surplus. Managerial implications: Our results inform a platform's decision of whether to invest in improving shared-ride efficiency, as well as how to change its service offering and wage, as shared-ride efficiency improves.