ARE MARKET PIONEERS INTRINSICALLY STRONGER THAN LATER ENTRANTS

• 成果类型: Article
• 署名作者: ROBINSON, WT; FORNELL, C; SULLIVAN, M
• 署名单位: University of Chicago
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.4250130804
• 发表日期: 1992
• 页码: 609-624
• 关键词: MARKET PIONEERING; ORDER OF MARKET ENTRY; START-UP BUSINESS DATA; SKILL AND RESOURCE PROFILES

摘要

Are market pioneers more successful because they started with superior skills and resources? The absolute pioneer advantage hypothesis is that because market pioneering is desirable, firms with superior skills and resources naturally choose to pioneer new markets. The comparative advantage hypothesis is that market evolution changes success requirements. Market pioneer skills and resources differ from, but are not superior to later entrants. Empirical results across 171 diversification entrants tend to support the comparative advantage hypothesis. Skill and resource profiles are provided for market pioneers, early followers, and late entrants.