A TAXONOMY OF BUSINESS-LEVEL STRATEGIES IN GLOBAL INDUSTRIES

• 成果类型: Article
• 署名作者: MORRISON, AJ; ROTH, K
• 署名单位: University of South Carolina System; University of South Carolina Columbia
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.4250130602
• 发表日期: 1992
• 页码: 399-417
• 关键词: globalization; BUSINESS STRATEGY; international competition; taxonomy

摘要

This study presents a taxonomy of business-level strategies in global industries. Empirical data suggest there are four broad strategies: domestic product niche, exporting high quality offerings, international product innovation, and quasi-global combination. A discussion of the characteristics and performance differentials of each strategy type is provided as well.