A THEORY OF GLOBAL STRATEGIC ALLIANCES - THE CASE OF THE GLOBAL AUTO INDUSTRY

• 成果类型: Article
• 署名作者: BURGERS, WP; HILL, CWL; KIM, WC
• 署名单位: University of Washington; University of Washington Seattle; INSEAD Business School
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.4250140603
• 发表日期: 1993
• 页码: 419-432
• 关键词: strategic alliances; networks; AUTO INDUSTRY

摘要

The theory articulated in this paper suggests that the desire to reduce demand and competitive uncertainty are two separate, important motives for alliance formation. Taking this as a starting point, we predict the configuration of horizontal alliances that we might expect to observe within an industry when firms experience these uncertainties to different degrees. An empirical test of this, theory using data from the global auto industry yields results consistent with the view (1) that alliances are a device for reducing both the uncertainties that arise from unpredictable demand conditions and those that arise from competitive interdependence, and (2) that variation of demand uncertainty and competitive uncertainty across firms explains differentials in both the intensity and structure of their horizontal alliance activity.