SCOPE, TIMING AND STRATEGIC ADJUSTMENT IN EMERGING MARKETS - MANUFACTURER STRATEGIES AND THE CASE OF MRI

• 成果类型: Article
• 署名作者: TEPLENSKY, JD; KIMBERLY, JR; HILLMAN, AL; SCHWARTZ, JS
• 署名单位: University of Pennsylvania; University of Pennsylvania
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.4250140703
• 发表日期: 1993
• 页码: 505-527
• 关键词: ENTRY STRATEGIES; Emerging markets; strategic decision making; uncertainty

摘要

This study examines the realized strategies of all domestic manufacturers in a growing, high technology, industrial market characterized by high levels of regulatory, demand, and technological uncertainly. These manufacturers have behaved quite differently and experienced varying levels of success in the market. A typology of entry strategies grounded in an intensive analysis of these data is presented. Specifically, it addresses the timing and scope of a firm's entry into the market, strategic adjustments over time, and the impact of these decisions on the firm's performance. It is proposed that these strategies represent trade-offs between the risks of resource commitment and competitive preemption. Specific, testable hypotheses based on this typology are also provided.