MEASURING STRATEGY COHERENCE THROUGH PATTERNS OF STRATEGIC CHOICES

• 成果类型: Article
• 署名作者: NATH, D; SUDHARSHAN, D
• 署名单位: University of Illinois System; University of Illinois Urbana-Champaign
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.4250150104
• 发表日期: 1994
• 页码: 43-61
• 关键词: STRATEGY COHERENCE; strategic fit; STRATEGIC GROUPS; Hospitals

摘要

Strategies at different levels need to be coherent to ensure competitive advantage (Hofer and Schendel, 1978). Strategy coherence is the consistency of strategic choices across business and functional levels of strategy. In this paper we focus on strategy coherence. Using patterns of strategy, we develop a measure of the extent of strategy coherence. The relationship between coherence and performance is used to validate the measure. We illustrate the application of the measurement and validation process, in the context of acute care hospitals. The results indicate that our measure of coherence is monotonically related to performance. We also find performance differences between more and less coherent hospitals on the industry specific performance indicator of occupancy. Implications for theory and practice are highlighted.