STRATEGIC-PLANNING AS IF ETHICS MATTERED

• 成果类型: Article
• 署名作者: HOSMER, LT
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• 发表日期: 1994
• 页码: 17-34
• 关键词: strategy; morals; ETHICS; trust; COMMITMENT

摘要

Ethics and the moral obligations of management were an accepted component in the planning process during the early development of Corporate Strategy as a field of study. It is proposed that ethics must be brought back into the planning process in order to build trust on the part of all of the stake-holders of the firm. Trust generates commitment. Commitment ensures effort, and effort that is cooperative, innovative and strategically directed is essential for success in a competitive global economy. Ethics should be central, not peripheral, to the overall management of the firm.