A METHODOLOGICAL NOTE ON DIVERSITY MEASUREMENT
成果类型：
Note
署名作者：
HALL, EH; STJOHN, CH
署名单位：
Clemson University
刊物名称：
STRATEGIC MANAGEMENT JOURNAL
ISSN/ISSBN：
0143-2095
DOI：
10.1002/smj.4250150206
发表日期：
1994
页码：
153-168
关键词：
摘要：
This research addresses the question, do categorical and continuous measures capture the same construct of diversity? Using analysis of variance, cluster analysis, and discriminant analysis, we investigated whether continuous measures (entropy and product count) differentiate between diversification categories, whether continuous measures converted to categories and subjectively assigned categories classified companies similarly, and whether continuous and categorical measures predicted similar diversity-performance relationships. We concluded that the techniques were associated but did not yield the same performance predictions. For researchers investigating diversity-performance relationships, choice of measurement technique will influence research results. Our research results suggest that attempts to combine categorical and continuous techniques as a way to overcome the limitations of both methods is not appropriate.
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