The benefits of strategic homogeneity and strategic heterogeneity: Theoretical and empirical evidence resolving past differences

• 成果类型: Article
• 署名作者: Dooley, RS; Fowler, DM; Miller, A
• 署名单位: University of Tennessee System; University of Tennessee Knoxville
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/(SICI)1097-0266(199604)17:4<293::AID-SMJ808>3.0.CO;2-N
• 发表日期: 1996
• 页码: 293-305
• 关键词: strategic variety; STRATEGIC GROUPS; industry performance

摘要

Past research on the relationship between strategic variety and industry profitability has argued for either high homogeneity or high heterogeneity. In this paper, we review the literature on strategic variety and use it to develop hypotheses suggesting that the relationship between strategic variety and average industry profits is curvilinear. Based on our analysis of 61 industries, we find empirical support for our hypotheses, suggesting that very high levels of heterogeneity or homogeneity are more likely associated with industry profitability while the industries in our sample displaying moderate levels of strategic variety are most likely to suffer from widespread financial losses.