Reciprocal threats in multimarket rivalry: Staking out 'spheres of influence' in the US airline industry

• 成果类型: Article
• 署名作者: Gimeno, J
• 署名单位: Texas A&M University System; Texas A&M University College Station; Mays Business School; Texas A&M University System; Texas A&M University College Station
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/(SICI)1097-0266(199902)20:2<101::AID-SMJ12>3.0.CO;2-4
• 发表日期: 1999
• 页码: 101-128
• 关键词: multipoint competition; spheres of influence; COMPETITIVE DYNAMICS; mutual forbearance; airline industry

摘要

The paper investigates the outcomes of multimarket competition among U.S. scheduled airlines when the interests and positions of the airlines differ in the mutually contested markets. Asymmetry in territorial interests provides multimarket competitors,vith footholds in important markets of their rivals, which can be used to deter the behavior of the rivals in other markets. Evidence suggests that airlines use footholds in their rivals' important markets (particularly in their hubs) to reduce the competitive intensity of those rivals in the airlines' own important markets (their hubs), and sustain their dominant positions (or spheres of influence) in those markets. Copyright (C) 1999 John Wiley & Sons, Ltd.