Mapping technological capabilities into product markets and competitive advantage: The case of cholesterol drugs

• 成果类型: Article
• 署名作者: Afuah, A
• 署名单位: University of Michigan System; University of Michigan
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.221
• 发表日期: 2002
• 页码: 171-179
• 关键词: technological capabilities; Competitive advantage; hedonics

摘要

While a lot of attention has been paid to those characteristics of capabilities that give firms a competitive advantage, a lot less attention has been given to supporting empirical evidence and to the deployment of these capabilities. This paper presents a model for mapping firm capabilities into customer value and competitive advantage in different markets. With empirical evidence from cholesterol drugs, I illustrate how the model can be used to estimate customer value and competitive advantage from technological capabilities. Copyright (C) 2002 John Wiley Sons, Ltd.