Modularity, strategic flexibility, and firm performance: A study of the home appliance industry

• 成果类型: Article
• 署名作者: Worren, N; Moore, K; Cardona, P
• 署名单位: McGill University; University of Navarra
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.276
• 发表日期: 2002
• 页码: 1123-1140
• 关键词: strategic flexibility; modularity; GLOBAL STRATEGIES

摘要

Recent theorizing has proposed that modular product and process architectures are key enablers of strategic flexibility. We formulated an integrative conceptual model encompassing antecedents, contributing factors, and outcomes of modularity. We then tested this model on data from managers in U.S. and U.K. home appliance companies using structural equations modeling. The results indicate a positive relationship between modular product architectures and performance, with product model variety as a mediating variable. The results also highlight linkages between perceptions of market context and the use of modular products architectures, and between complementary organizational capabilities and firm performance. Copyright (C) 2002 John Wiley Sons, Ltd.