How dynamics, management, and governance of resource deployments influence firm-level performance

• 成果类型: Article
• 署名作者: Kor, YY; Mahoney, JT
• 署名单位: University of Illinois System; University of Illinois Urbana-Champaign; University of Delaware
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.459
• 发表日期: 2005
• 页码: 489-496
• 关键词: dynamic capabilities; RESOURCE-BASED THEORY; Agency theory; R&D and marketing investments; firm performance

摘要

To help understand how firms develop and maintain dynamic capabilities, we examine the effects of the dynamics, management, and governance of R&D and marketing resource deployments on firm-level economic performance. In a sample of technology-based entrepreneurial firms, we find that a history of increased investments in marketing is an enduring source of competitive advantage. We also find that managers' firm-specific experience positively moderates the relationship between R&D deployment intensity and economic returns. In addition, institutional ownership boosts economic returns from marketing deployments by subjecting these deployments to increased scrutiny and by sending positive signals to the market about the firm. Copyright (c) 2005 John Wiley & Sons, Ltd.