Rationality, foolishness, and adaptive intelligence

• 成果类型: Article; Proceedings Paper
• 署名作者: March, JG
• 署名单位: Stanford University
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.515
• 发表日期: 2006
• 页码: 201-214
• 关键词: rationality; adaptation; exploration

摘要

Technologies of model-based rationality are the core technologies of strategic management, having largely replaced earlier technologies that placed greater reliance on traditional practice aron communication either with the stars or with the gods. The technologies used by organisations in their pursuit of intelligence can be imagined to change over time as a result of responding to the successes and failures associated with the technologies. Although technologies of rationality seem clearly to be effective instruments of exploitation in relatively simple situations and to derive their adaptive advantage from those capabilities, their ventures in more complex explorations seem often to lead to huge mistakes and thus unlikely to be sustained by adaptive processes. Whether their survival as instruments of exploratory novelty in complex situations is desirable is a difficult question to answer, but it seems likely that any such survival may require hitchhiking on their successes in simpler worlds. Survival may also be served by the heroism of fools and the blindness of true believers. Their imperviousness to feedback is both the despair of adaptive intelligence and, conceivably, its salvation. Copyright (c) 2006 John Wiley & Sons, Ltd.