The impact of market actions on firm reputation

• 成果类型: Article
• 署名作者: Basdeo, Dax K.; Smith, Ken G.; Grimm, Curtis M.; Rindova, Violina P.; Derfus, Pamela J.
• 署名单位: University System of Maryland; University of Maryland College Park
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.556
• 发表日期: 2006
• 页码: 1205-1219
• 关键词: Reputation; market actions; COMPETITIVE DYNAMICS

摘要

Drawing on signaling theory, we hypothesize that a firm's reputation is shaped by its own market actions and the actions of its industry rivals. We view market actions as signals that convey information about the underlying competencies of firms and influence stakeholder evaluations of them. We find that the total number of a firm's market actions, the complexity of its action repertoire, the time lag in rivals' responses to its actions, and the similarity of its repertoire with those of its rivals positively affect its reputation. These results suggest that a firm's reputation is influenced both by its own actions and by its rivals' actions. Copyright (c) 2006 John Wiley & Sons, Ltd.