End-To-End Supply Chain Strategies: A Parametric Study of the Apparel Industry

• 成果类型: Article
• 署名作者: Phadnis, Shardul S.; Fine, Charles H.
• 署名单位: Massachusetts Institute of Technology (MIT)
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• DOI: 10.1111/poms.12779
• 发表日期: 2017
• 页码: 2305-2322
• 关键词: supply chain strategy; sourcing strategy; distribution strategy

摘要

This study examines the tradeoffs in sourcing and sales strategies (i.e., upstream and downstream supply chain strategies) by considering them as components of an integral end-to-end supply chain strategy. We evaluate four end-to-end supply chain strategies under various scenarios using a newsvendor model, and compare the model's predictions against the prescriptions in Fisher's () framework, which recommends cost-efficient supply chains for functional products and responsive supply chains for innovative products. We considered combinations of offshore vs. nearshore sourcing, and online vs. brick-and-mortar retailing. This study's key finding is that sourcing and sales strategies are not completely modular: an integral end-to-end strategy may not decompose into an optimal sourcing strategy and a separately computed optimal sales strategy. Our analyses sharpen strategic supply chain thinking by identifying realistic conditions in which an end-to-end strategy with cost-efficient components could outperform one with responsive components for innovative products, or when one with responsive components could be more profitable than one with cost-efficient components for functional products.