The significance of network resources in the race to enter emerging product markets: The convergence of telephony communications and computer networking, 1989-2001

• 成果类型: Article
• 署名作者: Lee, Gwendolyn K.
• 署名单位: State University System of Florida; University of Florida
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.566
• 发表日期: 2007
• 页码: 17-37
• 关键词: timing of entry; STRATEGIC ALLIANCES; network resources; Technological convergence

摘要

This paper focuses on the role of network resources and examines the associated mechanisms that affect the timing of entry into an emerging product market. Linking network theory to market entry research, I analyze the pattern in the structure, relation, and composition of 517 firms' strategic alliances as the firms face the decision of whether and when to enter the networking switches market over a 13-year period from 1989 to 2001. The context for empirical testing is the voice/data convergence between telephony communications and computer networking technologies during which the industry boundary blurs. Firms that have access to information of high quality, large quantity, and compositional heterogeneity are likely to enter the newly developed market more quickly. However, network configuration lock-in and network costs may counterbalance the benefits derived from network resources. I discuss the implications of these findings for research on social networks and the timing of market entry. Copyright (c) 2007 John Wiley & Sons, Ltd.