The fit between product market strategy and business model: Implications for firm performance

• 成果类型: Article
• 署名作者: Zott, Christoph; Amit, Raphael
• 署名单位: INSEAD Business School; University of Pennsylvania
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.642
• 发表日期: 2008
• 页码: 1-26
• 关键词: Product market strategy; BUSINESS MODEL; performance; CONTINGENCY THEORY; competitive strategy

摘要

We examine the fit between a firm's product market strategy and its business model. We develop a formal model in order to analyze the contingent effects of product market strategy and business model choices on firm performance. We investigate a unique, manually collected dataset, and find that novelty-centered business models-coupled with product market strategies that emphasize differentiation, cost leadership, or early market entry-can enhance firm performance. Our data suggest that business model and product market strategy are complements, not substitutes. Copyright (C) 2007 John Wiley & Sons, Ltd.