OPPORTUNISTIC BEHAVIORS IN FRANCHISE CHAINS: THE ROLE OF COHESION AMONG FRANCHISEES

• 成果类型: Article
• 署名作者: El Akremi, Assaad; Mignonac, Karim; Perrigot, Rozenn
• 署名单位: Universite de Toulouse; Universite Toulouse 1 Capitole; Centre National de la Recherche Scientifique (CNRS); Universite de Rennes; Universite de Rennes; ESC Rennes School of Business
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.912
• 发表日期: 2011
• 页码: 930-948
• 关键词: franchising; cohesion; opportunistic behaviors; social control; INTERORGANIZATIONAL RELATIONSHIPS

摘要

This paper explores social processes between franchisees as a way to control franchisee opportunism. Based on the literature of socio-psychological and interorganizational relationships, we argue that cohesion among franchisees is negatively associated with opportunistic behaviors that are potentially harmful to the whole chain. We use multilevel and multisource data to show that perceptions of cohesion among franchisees relate both to a) how franchisees apply know-how from franchisors (i.e., deviation from chains standards), and b) whether they transfer or withhold information that could be useful to the franchise system (i.e., information withholding). Our results underscore the importance of relationships among franchisees, an underexplored component of franchising. Copyright (C) 2010 John Wiley & Sons, Ltd.