The path dependence of organizational reputation: how social judgment influences assessments of capability and character

• 成果类型: Review
• 署名作者: Mishina, Yuri; Block, Emily S.; Mannor, Michael J.
• 署名单位: Imperial College London; University of Notre Dame
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.958
• 发表日期: 2012
• 页码: 459-477
• 关键词: Reputation; Path dependence; SOCIAL JUDGMENT; CAPABILITY; character

摘要

Drawing upon theory on social judgments and impression formation from social psychology, this paper explores the socio-cognitive processes that shape the formation of favorable and unfavorable organizational reputations. Specifically, we suggest that stakeholders make distinctions between an organization's capabilities and its character. We explain the nature and function of each and articulate the manner in which judgment heuristics and biases manifest in the development of capability and character reputations. In doing so, this research explores both the positive and negative sides of organizational reputation by examining the manner in which different types of reputations are built or damaged, and how these processes influence the ability of managers to enhance and protect these reputations. Copyright (c) 2011 John Wiley & Sons, Ltd.