Enterprise logic: explaining corporate attention to stakeholders from the inside-out'

• 成果类型: Article
• 署名作者: Crilly, Donal; Sloan, Pamela
• 署名单位: University of London; London Business School; Universite de Montreal; HEC Montreal
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.1964
• 发表日期: 2012
• 页码: 1174-1193
• 关键词: DOMINANT LOGIC; MANAGERIAL COGNITION; organizational attention; Stakeholder theory; SOCIAL PERFORMANCE

摘要

Why are some firms more effective than others at addressing stakeholder concerns? Conventional stakeholder theories focus on variables in the external environment and cannot adequately explain variance across firms operating in the same context. Our matched-pair study of eight global corporations goes inside the firm and investigates the role of managerial cognition on corporate attention to stakeholders. We find that top management's conceptualization of the firm's relationship with societywhich we name enterprise logicprompts distinct foci of attention and potentially constrains how well a single firm can simultaneously attend to multiple stakeholders. These findings highlight the value of an inside-out perspective, centered on managerial cognition, in explaining why some firms address stakeholder concerns more effectively than their peers. Copyright (c) 2012 John Wiley & Sons, Ltd.