Insecure Advantage? Markets for Technology and the Value of Resources for Entrepreneurial Ventures

• 成果类型: Article
• 署名作者: Arora, Ashish; Nandkumar, Anand
• 署名单位: Indian School of Business (ISB); Duke University
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.953
• 发表日期: 2012
• 页码: 231-251
• 关键词: RBV; markets for technology; entrepreneurship; contingent value of resources; performance

摘要

We study how the impact of capabilities for performance is contingent upon the environment. Using a novel dataset of information security start-ups, we study how markets for technology change the relative impact of technology and marketing capabilities on performance. Since internal technical effort enables firms to generate technology inputs instead of acquiring them from the market (substitute), a greater supply of technology diminishes the importance of technical ability as a source of competitive advantage. Moreover, since marketing capability complements technology inputs, a greater supply of technology enhances the impact of marketing capability on performance. Copyright (C) 2011 John Wiley & Sons, Ltd.