THE SEARCH FOR ASTERISKS: COMPROMISED STATISTICAL TESTS AND FLAWED THEORIES

• 成果类型: Article
• 署名作者: Bettis, Richard A.
• 署名单位: University of North Carolina; University of North Carolina Chapel Hill
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.975
• 发表日期: 2012
• 页码: 108-113
• 关键词: statistical methodology; significance levels; DATA SNOOPING; theory testing; replication

摘要

This paper discusses repeated tests and the resultant reporting of statistical significance when it is actually not present. These errors interact with professional norms such as biases against both replication studies and 'non-results' to undermine the efficacy of our base of empirically tested theory. This raises serious issues for the future of strategic management research. Suggestions are made for dealing with these issues substantively and in terms of professional norms. Copyright (C) 2011 John Wiley & Sons, Ltd.