The relationship between corporate diversification and corporate social performance

• 成果类型: Article
• 署名作者: Kang, Jingoo
• 署名单位: Korea University
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.2005
• 发表日期: 2013
• 页码: 94-109
• 关键词: CORPORATE SOCIAL PERFORMANCE; PRODUCT DIVERSIFICATION; geographic diversification; Stakeholder theory; stakeholder management

摘要

Does diversification affect firm response to stakeholder demands and social issues? Despite extensive interest in corporate diversification in the strategy literature, the relationship between diversification and corporate social performance (CSP) remains largely unexplored. In this study, I propose that the level of diversification will be positively related to the CSP of firms. However, when diversified firms have a strong focus on short-term profit, it may discourage firm response to stakeholder demands and investment in social issues, thereby negatively moderating the positive relationship between the level of diversification and CSP. Empirical testing on a sample of U.S. firms generally supports my predictions. Copyright (c) 2012 John Wiley & Sons, Ltd.