TOWARDS A PRACTICE-BASED VIEW OF STRATEGY

• 成果类型: Article
• 署名作者: Bromiley, Philip; Rau, Devaki
• 署名单位: University of California System; University of California Irvine; Northern Illinois University
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.2238
• 发表日期: 2014
• 页码: 1249-1256
• 关键词: practice-based view; publicly known practices; resource-based view; performance explanations; strategy prescription

摘要

Many studies in strategic management attempt to explain macro-level firm behaviors or characteristics and/or the influence of such behaviors or characteristics on firm performance. Current strategy scholarship, however, rarely considers specific, actual techniques that managers might use to develop strategies or generally applicable firm practices. We propose a practice-based view (PBV) of strategy scholarship to address this gap. In contrast with the resource-based view emphasis on things that other firms cannot imitate, the PBV examines publicly known, imitable activities, or practices amenable to transfer across firms. We provide evidence for the PBV and discuss its contribution to strategy. The PBV has two important implications, one relating to potential explanations for performance and the other relating to the kinds of prescription strategy that scholars might offer. Copyright (C) 2014 John Wiley & Sons, Ltd.