NEW PRODUCT DEPLOYMENT: THE MODERATING INFLUENCE OF ECONOMIC INSTITUTIONAL CONTEXT

• 成果类型: Article
• 署名作者: Shinkle, George A.; McCann, Brian T.
• 署名单位: University of New South Wales Sydney; Vanderbilt University
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.2132
• 发表日期: 2014
• 页码: 1090-1101
• 关键词: product strategy; economic institutions; transition economies

摘要

We compare the determinants of new product deployment across transition and nontransition economy environments to show the importance of variance in economic institutional context. We argue that the expected positive relationships of institutional development, resource levels, and competitive pressure to new product deployment all weaken in transition economy contexts. Hypotheses are tested with survey data of over 7,000 firms in 7 industries from 33 countries. Copyright (C) 2013 John Wiley & Sons, Ltd.