UNVEILING THE TEMPORALLY CONTINGENT ROLE OF CODIFICATION IN ALLIANCE SUCCESS

• 成果类型: Article
• 署名作者: Heimeriks, Koen H.; Bingham, Christopher B.; Laamanen, Tomi
• 署名单位: Tilburg University; University of North Carolina; University of North Carolina Chapel Hill; University of St Gallen
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.2224
• 发表日期: 2015
• 页码: 462-473
• 关键词: alliances; codification; CAPABILITY; learning; KNOWLEDGE

摘要

While prior research highlights the importance of codifying alliance experience to achieve alliance success, it is unclear whether codification is equally useful in the different phases of an alliance. Based on a sample of 192 technology firms that report on over 3,400 strategic alliances, we find that in the partner selection and termination phases, reliance on codified knowledge is useful. However, in the partner management phase, reliance on codified knowledge is less beneficial and can be even negatively related to performance. Our findings have implications for the tension between flexibility and efficiency and the relationship between structure and performance. Copyright (c) 2013 John Wiley & Sons, Ltd.