Talented people and strong brands: The contribution of human capital and brand equity to firm value

• 成果类型: Article
• 署名作者: Vomberg, Arnd; Homburg, Christian; Bornemann, Torsten
• 署名单位: University of Mannheim; University of Mannheim; University of Melbourne; University of Stuttgart
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.2328
• 发表日期: 2015
• 页码: 2122-2131
• 关键词: brand equity; human capital; Firm value; resource-based view; hierarchical linear modeling

摘要

Research and managerial practice generally contend that human capital and brand equity constitute a company's most valuable resources. Relying on similar underlying theoretical rationales, research on the value relevance of these two resources has developed in different disciplines. Combining diverse data sources, the authors examine the simultaneous effects of brand equity and human capital on firm value. In addition, they consider how much the effects of these two resources differ between services and manufacturing. Results provide evidence for a complementary relationship between human capital and brand equity and show that both resources create relatively more value in a service setting. Copyright (c) 2014 John Wiley & Sons, Ltd.