Competition network structure and product market entry

• 成果类型: Article
• 署名作者: Skilton, Paul F.; Bernardes, Ednilson
• 署名单位: Washington State University; Arizona State University; West Virginia University
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.2318
• 发表日期: 2015
• 页码: 1688-1696
• 关键词: Network theory; COMPETITION; multimarket contact; clustering; aircraft; COMPETITIVE DYNAMICS

摘要

This study proposes and tests a theory of the effects of competition network structure on product market entry. Competition networks are defined as the patterns of interdependence between rivals that emerge from direct competition. Studying networks based on competitive interdependence allows us to extend social network theory to new territory and to enhance our understanding of product market entry. We propose that the size, interconnectedness and diversity of competition networks influence subsequent product market entry in a systemic way. We test our hypotheses in a unique dataset drawn from the aircraft modification industry. Copyright (c) 2014 John Wiley & Sons, Ltd.