Field experiments in strategy research

• 成果类型: Article
• 署名作者: Chatterji, Aaron K.; Findley, Michael; Jensen, Nathan M.; Meier, Stephan; Nielson, Daniel
• 署名单位: Duke University; University of Texas System; University of Texas Austin; Columbia University; Brigham Young University
• 刊物名称: STRATEGIC MANAGEMENT JOURNAL
• ISSN/ISSBN: 0143-2095
• DOI: 10.1002/smj.2449
• 发表日期: 2016
• 页码: 116-132
• 关键词: Field experiments; research methods; culture; Liability of foreignness; Foreign direct investment

摘要

Strategy research often aims to empirically establish a causal relationship between an independent variable and a dependent variable such as firm performance. For many important strategy research questions, however, traditional empirical techniques are not sufficient to establish causal effects with high confidence. We propose that field experiments have potential to be used more widely in strategy research, leveraging methodological innovations from other disciplines to address persistent puzzles in the literature. We first review the advantages and disadvantages of using field experiments to answer questions in strategy. We define two types of experiments, strategy field experiments and process field experiments, and present an original example of each variety. The first study explores the liability of foreignness and the second study tests theories regarding corporate culture. Copyright (c) 2015 John Wiley & Sons, Ltd.