VISUAL DATA IN ORGANIZATIONAL RESEARCH

• 成果类型: Article
• 署名作者: Meyer, Alan D.
• 署名单位: University of Oregon
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.2.2.218
• 发表日期: 1991
• 页码: 218-236
• 关键词: DATA REPRESENTATION; VISUAL DATA; COMPUTER GRAPHICS

摘要

This paper urges organizational researchers to collect data from subjects in the form of pictures, diagrams, computer graphics, and other visual representations. Drawing on theoretical and empirical work in cognitive psychology, neurophysiology, linguistics, and artificial intelligence, it presents a rationale for collecting visual data, provides examples, and suggests research questions and settings where visual data may be preferable to verbal data.