An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation

• 成果类型: Article
• 署名作者: Attuahene-Gima, K; Ko, A
• 署名单位: City University of Hong Kong
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• 发表日期: 2001
• 页码: 54-74
• 关键词: MARKET ORIENTATION; entrepreneurship orientation; Product innovation; new product development

摘要

Previous research on the relationship of organizational strategy, structure and innovation has generally I assumed that entrepreneurial and market orientations represented different logics of organization. This study shows that entrepreneurial and marketing activities can be integrated by an orientation to entrepreneurial marketing that drives innovation in the firm. This study is particularly interesting in that it utilizes both objective and subjective criteria of innovation.