Defining who you are by what you're not: Organizational disidentification and the national rifle association

• 成果类型: Article
• 署名作者: Elsbach, KD; Bhattacharya, CB
• 署名单位: University of California System; University of California Davis; Boston University
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.12.4.393.10638
• 发表日期: 2001
• 页码: 393-413
• 关键词: ORGANIZATIONAL IDENTITY; identification; DISIDENTIFICATION; stereotypes

摘要

Through two exploratory studies, we develop and test an introductory framework of organizational disidentification. Our first study explores the concept of organizational disidentification through a qualitative investigation of cognitive relationships with the National Rifle Association (NRA). Findings suggest that organizational disidentification is a self-perception based on: (1) a cognitive separation between one's identity and the organization's identity, and (2) a negative relational categorization of oneself and the organization (e.g., categorizations such as rivals or enemies). Organizational disidentification appears to be motivated by individuals' desires to both affirm positive distinctiveness and avoid negative distinctiveness by distancing themselves from incongruent values and negative stereotypes attributed to an organization. Our findings also suggest that organizational disidentification can lead individuals to take action (either volunteer work or voicing their opinion) as a result of their perceived separation from the organization's identity. Results of our second study-a large-scale survey of public attitudes about the NRA-provide support for this framework.