What competition? Myopic self-focus in market-entry decisions

• 成果类型: Article
• 署名作者: Moore, Don A.; Oesch, John M.; Zietsma, Charlene
• 署名单位: Carnegie Mellon University; University of Toronto; Western University (University of Western Ontario); University Western Ontario Hospital
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.1060.0243
• 发表日期: 2007
• 页码: 440-454
• 关键词: Entrepreneurial entry; egocentrism; Market entry; overconfidence; UNDERCONFIDENCE

摘要

This paper documents egocentric biases in market-entry decisions. We demonstrate self-focused explanations for entry decisions made by three groups of participants: actual entrepreneurs (founders), working professionals who considered starting their own firms but did not (nonfounders), and participants in a market-entry experiment. Potential entrants based their decision to enter primarily on evaluations of their own competence (or incompetence) and paid relatively little attention to the strength of the competition. Our results suggest that excess entrepreneurial entry is more complicated than simple overconfidence, and can help explain notable patterns in entrepreneurial entry.