Category Reinterpretation and Defection: Modernism and Tradition in Italian Winemaking

• 成果类型: Article
• 署名作者: Negro, Giacomo; Hannan, Michael T.; Rao, Hayagreeva
• 署名单位: Emory University; Stanford University
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.1100.0619
• 发表日期: 2011
• 页码: 1449-1463
• 关键词: organization and management theory; economic sociology; organizational ecology

摘要

When two groups of market actors differ in how to interpret a common label, each can make claims over the label. One categorical interpretation and the group that supports it risk disappearance if the rival interpretation gains ground. We argue that when members of the endangered category become partial defectors that span categories, their history presents challenges to the identity of nondefectors that will inhibit further change. Our empirical analysis of traditionalism and modernism in the making of Barolo and Barbaresco wines supports this argument.