Purpose and Progress in the Theory of Strategy: Comments on Gavetti

• 成果类型: Article
• 署名作者: Winter, Sidney G.
• 署名单位: University of Pennsylvania
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.1110.0696
• 发表日期: 2012
• 页码: 288-297
• 关键词: opportunity; capabilities; cognition; serendipity; strategic success

摘要

This article comments on the behavioral theory of strategy advanced in Gavetti [Gavetti, G. 2012. Toward a behavioral theory of strategy. Organ. Sci. 23(1) 267-285]. His proposal offers valuable insights into the cognitive aspects of strategy when leaders are trying for big wins. It provides less guidance for understanding the actual achievement of success, partly because it underestimates the role of serendipity and of contextual factors illuminated by prior strategy research.