Under Construction: How Commensuration and Management Fashion Affect Corporate Reputation Rankings

• 成果类型: Article
• 署名作者: Bermiss, Y. Sekou; Zajac, Edward J.; King, Brayden G.
• 署名单位: University of Texas System; University of Texas Austin; Northwestern University
• 刊物名称: ORGANIZATION SCIENCE
• ISSN/ISSBN: 1047-7039
• DOI: 10.1287/orsc.2013.0852
• 发表日期: 2014
• 页码: 591-608
• 关键词: commensuration; CORPORATE REPUTATION; SOCIAL CONSTRUCTION

摘要

This paper analyzes the antecedents of corporate reputation as a dynamic commensuration process in which management fashions influence audiences as they attempt to quantify corporate reputation. Using the context of Fortune reputation rankings over multiple decades, we find evidence consistent with our hypotheses that when asked to quantify corporate reputation, audiences rely heavily on traditional as well as emerging nontraditional measures of financial performance as they become more fashionable indicators of superior financial performance. However, audiences have recently begun to assess companies' reputations based on indicators of social performance. We also examine how audience attention to these indicators is itself influenced by business press discourse.