EFFECTS OF CONSUMER PREFERENCES FOR FOREIGN SOURCED PRODUCTS
成果类型：
Article
署名作者：
CORDELL, VV
署名单位：
JP Morgan Chase & Company
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490267
发表日期：
1992
页码：
251-269
关键词：
摘要：
When deciding on overseas production locations, the manager must take into account not only resource and cost benefits, but the effect that country of origin may have on consumer evaluations. An experiment conducted by a telephone survey procedure examined country of origin perceptions of twelve countries and eight products, using both perceived quality and choice measures. As hypothesized, preferences were found to be more product specific for industrialized than less developed countries. In addition, hypotheses that performance risk and brand moderate the effects of country were upheld under most conditions.
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