PARTITIONING COUNTRY-OF-ORIGIN EFFECTS - CONSUMER EVALUATIONS OF A HYBRID PRODUCT
成果类型：
Article
署名作者：
CHAO, P
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490851
发表日期：
1993
页码：
291-306
关键词：
摘要：
Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area or research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more common.
来源URL：