Cross-national empirical generalization in business services buying behavior
成果类型：
Article
署名作者：
Bowman, D; Farley, JU; Schmittlein, DC
署名单位：
Emory University; University of Pennsylvania
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490928
发表日期：
2000
页码：
667-685
关键词：
摘要：
We examine cross-national generalization of the relative importance of factors that affect supplier selection and level of usage for global business services providers. Tests indicate that the majority of the response coefficients for a model of foreign exchange markets are equal across the four countries studied - U.S., Canada, U.K., and Germany. Inter-country differences in buyer response seem most related to competitiveness and identifiable country-specific institutional factors.