Attitudes toward cooperative strategies: A cross-cultural analysis of entrepreneurs
成果类型：
Article
署名作者：
Steensma, HK; Marino, L; Weaver, KM
署名单位：
University of Washington; University of Washington Seattle; University of Alabama System; University of Alabama Tuscaloosa
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490924
发表日期：
2000
页码：
591-609
关键词：
摘要：
Because entrepreneurs mature within a societal context, their attitudes toward cooperation are likely to be influenced by the underlying values of their society. Using a seven-nation sample, we find that the entrepreneurs from feminine, collective, and uncertanity-avoiding societies have a greater appreciation for the strategic importance of cooperative strategies than their counterparts. Moreover, entrepreneurs from feminine societies place greater emphasis on partner commonality in terms of objectives and values to ensure cooperative success, whereas those from individualistic societies emphasize contractual safeguards.