Process standardization across intra- and inter-cultural relationships
成果类型：
Article
署名作者：
Griffith, DA; Hu, MY; Ryans, JK Jr
署名单位：
University of Oklahoma System; University of Oklahoma - Norman; University System of Ohio; Kent State University; Kent State University Kent; Kent State University Salem
刊物名称：
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
ISSN/ISSBN：
0047-2506
DOI：
10.1057/palgrave.jibs.8490908
发表日期：
2000
页码：
303-324
关键词：
摘要：
Theory suggests that culture may der the ability to effectively standardize the process of relationship development strategies across intra- and inter-cultural relationships. Construct relationships between trust, commitment, conflict and satisfaction in manufacturer-distributor relationships are examined intra- (i.e., within a single cultural type) and inter-culturally (i.e,, between different cultural types) with a sample of distributors from Canada, Chile, Mexico and the United States, Results support theoretical differences in the consequences of the trust-commitment relationship between intra-cultural and in ter-cultural relationships. The results suggest process standardization based upon cultural type.